Jyske Bank revealed as new stand sponsors

It was yesterday announced that Jyske Bank have signed a sponsorship agreement with FC Copenhagen, meaning the A-stand in PARKEN has been renamed the Jyske Bank grandstand.

Copenhagen’s home will have a new appearance, with Jyske Bank the sponsor of the A-stand for the next three years. The agreement also sees the bank display their brand across other areas of the stadium, including hospitality.

Copenhagen CEO, Anders Hørsholt, said:

- We are pleased to welcome Jyske Bank as a new grandstand sponsor. As the largest sponsorship agreement, this helps to emphasize FC Copenhagen's attractiveness from the largest companies across Denmark. We are obviously very pleased. At Jyske Bank, we have a sponsor that has a clear strategy for their involvement and I look forward to our relationship working to achieve mutual goals.

There are high expectations at Jyske Bank that the grandstand sponsorship can help increase focus on the bank's activities in the capital.

Communications and Marketing Director, Frank Pedersen, says:

- In Jyske Bank, we have a third of our branches in Zealand and Copenhagen. Therefore, we have many good customers in eastern Denmark. And we’ve had many new, good customers over the years: both business and residential customers. But we have room for even more. We hope this agreement will help us with this ambition and to create many good experiences with PARKEN visitors to football and other events. Just as Jyske Bank Boxen help us with that in Western Denmark.