Local Business Programme launches as F.C. Copenhagen joins forces with Eleven Sports Media

F.C. Copenhagen has joined forces with global sports partnership leaders Eleven Sports Media to launch a pioneering Local Business Partner programme — the first of its kind in the Danish Superliga and the first in Denmark to feature Eleven’s cutting-edge fan engagement technology.

After establishing themselves in the English Premier League and a growing presence across the US through partnerships across major leagues including the NFL, NBA & MLS, Eleven Sports Media has developed an award-winning partnership model that empowers small and medium-sized businesses to connect with their local sports clubs. 

As Eleven Sports Media expands further into Mainland Europe, following its launch with PSV Eindhoven in the Eredivisie and now F.C. Copenhagen in the Danish Superliga, its successful model is focused on empowering the growth of small to medium-sized businesses in Copenhagen. 

Through a blend of high-impact branding both during and beyond matchdays, exclusive experiential opportunities and it’s proven marketing and activation services, the Local Business Partnership offers local businesses a powerful platform to elevate their presence and connect with fellow like-minded businesses and the fans throughout the region.

Mikkel Grove Lindsted, F.C. Copenhagen Commercial Director:

“We are very excited to be the first Nordic club to partner with Eleven and to experience the possibilities unfold in Denmark. We are proud, once again, to be a Nordic first mover, and we look forward to seeing this long-term partnership and the Local Business Program deliver to our local community. We have high expectations for this relationship and can’t wait to present Elevens benefits such as game-data insights to our partners and fans.”

Matt Cairns, Founder and CEO of Eleven Sports Media, said:

“We are delighted to bring Eleven’s proven SMB partnership model to The Danish Superliga with F.C. Copenhagen. Our solution has proven successful in major leagues around the world, and we know that it can deliver true meaning to F.C. Copenhagen, a team that captivates the essence of the vibrant city it represents and forges a deep connection with its community.

We’re really looking forward to bringing our innovative fan-engagement technology the passionate fanbase at Parken Stadium. Eleven’s technology will connect supporters in the fan and hospitality areas and will be able to enjoy a more immersive and informative matchday experience, with a variety of match and player statistics delivered in their native language.”

For further information on the F.C. Copenhagen Local Business Partnership Program and to secure your place for the upcoming 2025-26 season, click here.