Unisport becomes official retail partner for F.C. Copenhagen
F.C. Copenhagen have entered into a new partnership with Scandinavia's best football shop, Unisport.
Unisport will be the official retail partner for FCK – a collaboration that is part of our agreement with adidas.
From next weekend it means there will be a permanent FCK installation in Unisport's physical store at Vimmelskaftet.
Fans will already be able to check out the new F.C. Copenhagen home kit when it is released on Friday, 11 September.
In addition, Unisport will collaborate with the club's sports and commercial sector, where we can use each other's strengths to achieve even more success.
FCK: A good partner on several levels
"Unisport will be a good partner for us on several levels," says Martin Nøhr, store manager at the FCK fan shop.
"First and foremost, together with adidas, they will be a strong partner around campaigns, product development and implementation. We are also pleased that from the weekend there will be a brand new and permanent F.C. Copenhagen installation in their physical store at Vimmelskaftet, which gives us even more visibility and presence in the city.
"At the same time, they will also have an important function for our football department, which they will assist with deliveries if extra requirements arise. We are very much looking forward to the collaboration."
adidas: Unisport is an important partner
Krystof Mejstrik, general manager of adidas Nordics, said: “We are very proud to continue our successful and long-lasting partnership with F.C. Copenhagen.
"Unisport is an important partner on this journey. Unisport is a strong football retailer with best in class digital properties, and we look forward to interacting with the club and fans of the city's team."
Unisport: The collaboration opens up fantastic opportunities
Meanwhile, Michael Burk, CEO of Unisport, is delighted with the new agreement.
"F.C. Copenhagen is Scandinavia's most successful football club in recent times," he said.
"That is why we are also incredibly proud to be able to call ourselves the club's official retail partner. The strategic collaboration opens up fantastic opportunities where both parties can take advantage of each other's strengths.
"The fact that Scandinavia's most successful football retailer and Scandinavia's most successful football club have recently entered into a collaboration is another important initiative that supports our vision of making football dreams a reality."