3Bunen: Kids at Copenhagen Hospital watch F.C. Copenhagen in specially-built stand
F.C. Copenhagen brought the live football experience to the Danish capital's central hospital (Rigshospitalet) on Sunday, so children could watch the Lions face Randers as though they were in Parken Stadium.
Kids and their families watched FCK's 5-0 victory with front-row seats thanks to a specially-designed stand built with real seats from Parken, artificial turf and stadium lights.
Children from the SMILfonden (Smile Foundation) also prepared their own tifo for the game, which was on display at Rigshospitalet and broadcast live on Parken's big screens as a surprise when the players entered the field.
F.C. Copenhagen, 3 and SMIL Foundation open 3Bunen
3Bunen is a physical stand at Rigshospitalet that brings the live experience from Denmark's national stadium to children who do not have the opportunity to be at the stadium physically.
It is centrally located at Rigshospitalet and created specifically to give children an experience that brings the feeling of sitting in the stadium as close as possible when the match is being played.
It is 3 that, with its technology, ensures that the atmosphere, sound and proximity from Parken can be exported to 3Bunen at Rigshospitalet - and make the live experience available where the children and their families are.
The initiative builds on 3's role as stadium partner in Parken. As a partner, 3 is responsible for the digital infrastructure at Denmark's national stadium - a collaboration that enhances the experience for all guests at Parken. With 3Bunen, the same technology is now being used to move the stadium experience out of Parken and to children who do not have the opportunity to be there themselves.
More smiles in Parken
3, Parken and SMILfonden have previously collaborated to create special experiences for children with football as the focal point. The collaboration builds on the initiative "More smiles in Parken", where since 2022 the parties have given children and their families from the hospital access to unique match and community experiences in Parken. With 3Bunen, the collaboration is taken to the next level, where the live experience is transferred out of Parken and to those who otherwise can only follow sport from a distance.