Lars Rønbøg, Getty Images

Parken nominated for TheStadiumBusiness Award

27/06 2023 15:14

The development of the food and beverage experience at F.C. Copenhagen's Parken Stadium has been nominated for a major international honour at TheStadiumBusiness Awards.

FCK and Parken are nominated in the 'Fan Experience' category alongside:

Silverstone
Newcastle United
Atlanta Hawks
Rangers FC
Toronto Blue Jays

In addition, FCK and Parken director Jacob Lauesen is nominated in the Executive of The Year category together with managers from:

ASM Global, the world's largest venue operator
Milwaukee Bucks
The Sydney Cricket Ground
Ipswich Town FC
Rugby League World Cup 2021

A strategic focus
"Over the past year, we have had a great strategic focus on raising the overall experience in Parken, and the food provision is an essential element of this," says Jacob.

"We have found good partners such as Gasoline Grill, GORMS Pizza, Killer Kebab and WokShop, and made them part of the opportunities fans have in Parken. This has been received incredibly well.

"Furthermore, our collaboration with Wolt is an innovative element in improving the spectator experience, because here you can choose for yourself what food you want to bring into the stadium.

"This nomination is a great recognition of the development and approach we have enjoyed recently, and shows we are at a level with global institutions and brands."

"We are proud of that, but we also know that we are only just getting started, and we are constantly working to make the experience better in Parken."

TheStadiumBusiness Awards will be presented on 28 June at Emirates Old Trafford in Manchester.