FCK and adidas agree on extending partnership

F.C. Copenhagen and adidas have agreed to extend the partnership between the two parties until the summer of 2024.

FCK and adidas have enjoyed a strong working relationship since 2012.

“The focus is to make FCK and adidas even more visible in the streets of Copenhagen, to create value for both parties and of course give the best conditions for success on the sporting field," says Katja Moesgaard, COO at F.C. Copenhagen.

"We are very happy with this partnership, where we have emphasised the importance of interacting with our city, which remains one of the cornerstones in our Strategy 2019+.

"Our partnership with adidas began in 2012, and in our dialogue we have focused on developing our partnership in line with our respective goals.

"We will continue to create innovative designs, campaigns and other initiatives, showing that we are both forward-thinking organisations, who want to take part in our positive fan development with more than 25% growth in our attendance.

“Together, we have created a foundation that can strengthen our position in Copenhagen and internationally. adidas is among the world's leading brands, providing top-class kits and outfits for our players, and they are a perfect match to our ambition to play with the best in the world in all areas.

"We have already taken many positive steps together and we are very much looking forward to developing the partnership further in the coming years with increasing value for each other."

Krystof Mejstrik, general manager of adidas Nordics, says adidas share the positive views on our joint future and a further development of the partnership.

“We’re very proud to continue this successful long-term partnership with F.C. Copenhagen," says Krystof.

"Our aim is to maximise the collaboration to create an impact not just on the football but also on the culture around it. We are excited to engage with the Club, the Fans and the City of Copenhagen.

"The Club’s ambition and status match perfectly our goal of being the market leader in football. FCK strengthens our position at the top of European football and we look forward to winning even more trophies together."